Top celebrity faces are fronting BMP DDB's new £2 million
Barclaycard campaign, which announces the brand's three-year sponsorship
of the FA Barclaycard Premiership.
The national TV and poster campaign will break on 12 August, the day of
the Charity Shield match between Manchester United and Liverpool.
The campaign features numerous recognisable Premiership stalwarts
sending themselves up while out shopping with their Barclaycard.
One ad features the Newcastle manager, Bobby Robson, poking fun at his
advancing years by buying a pair of roller blades for his wife. Another
commercial shows Sunderland's Niall Quinn struggling to find a pair of
trousers to fit his six-foot, four-inch frame. And David Seaman, Arsenal
and England's pony-tailed goalkeeper, is featured spending £173.16
on hair-care products.
The poster campaign will differ from the TV work by featuring a plastic
Subbuteo player and the strapline: "Football and plastic, we weren't the
Paul Parmenter, the marketing director of Barclaycard, said: "The aim of
the ad is to launch the FA Barclaycard Premiership in a way that
demonstrates our understanding of football by playing on the spirit of
Seaman added: "The lads will give me a hard time when they see the ads,
but they're just jealous as I've got longer hair than them."
The ads were written by Dave Buchanan and art directed by Mike Hannett.
They were shot by Paul Gay through Outsider.
Media planning and buying is through OMD.