IPC has poached Elaine Foran, the international publisher of Emap
Elan, to be the publisher of Nova, the fashion title it is relaunching
Foran will start at IPC at the end of January. She will join the launch
team, which is seeking to revive a magazine brand regarded as the style
bible of the 60s and 70s.
Rita Lewis, publishing director of IPC South Bank, said: ’Elaine is a
huge win as far as I’m concerned. She’s the most experienced and
knowledgeable publisher in the fashion arena.
’One of the reasons for wanting Elaine is that she has built a huge
amount of experience in her years on Elle. She knows the fashion market
in a way no-one else does. Clients will listen to Elaine and respect her
In August, Emap Elan gave Foran a brief to develop its overseas joint
ventures and licensing deals for its magazine brands. She has been with
the company since September 1992, when she joined as advertisement
director of New Woman.
She was previously at Express Newspapers as display advertising group
Foran said her decision to leave Emap Elan was not affected by the
recent restructure (Campaign, 19 November), where its titles were
incorporated into a lifestyle network with the Emap Group.
’Restructuring or no restructuring, this is what I’ve always wanted to
do. Nova was such a tremendous magazine and really ground-breaking in
its time. The launch is an opportunity to capture the spirit of Nova,
but for a new generation.’
IPC closed Nova in 1976, 11 years after its launch. Lewis, who joined
IPC last year, is responsible for reviving the brand and has recruited
Deborah Bee, the former editor of Scene magazine, to develop the
Nova is a joint venture with Groupe Marie Claire, and is the second UK
title to be published under the partnership.
In its time, Nova was seen as a ground-breaking because of its modern
attitude towards sex, men and parenthood.