Foran joins Nova in publisher role

IPC has poached Elaine Foran, the international publisher of Emap Elan, to be the publisher of Nova, the fashion title it is relaunching next spring.

IPC has poached Elaine Foran, the international publisher of Emap

Elan, to be the publisher of Nova, the fashion title it is relaunching

next spring.



Foran will start at IPC at the end of January. She will join the launch

team, which is seeking to revive a magazine brand regarded as the style

bible of the 60s and 70s.



Rita Lewis, publishing director of IPC South Bank, said: ’Elaine is a

huge win as far as I’m concerned. She’s the most experienced and

knowledgeable publisher in the fashion arena.



’One of the reasons for wanting Elaine is that she has built a huge

amount of experience in her years on Elle. She knows the fashion market

in a way no-one else does. Clients will listen to Elaine and respect her

opinion.’



In August, Emap Elan gave Foran a brief to develop its overseas joint

ventures and licensing deals for its magazine brands. She has been with

the company since September 1992, when she joined as advertisement

director of New Woman.



She was previously at Express Newspapers as display advertising group

head.



Foran said her decision to leave Emap Elan was not affected by the

recent restructure (Campaign, 19 November), where its titles were

incorporated into a lifestyle network with the Emap Group.



’Restructuring or no restructuring, this is what I’ve always wanted to

do. Nova was such a tremendous magazine and really ground-breaking in

its time. The launch is an opportunity to capture the spirit of Nova,

but for a new generation.’



IPC closed Nova in 1976, 11 years after its launch. Lewis, who joined

IPC last year, is responsible for reviving the brand and has recruited

Deborah Bee, the former editor of Scene magazine, to develop the

magazine.



Nova is a joint venture with Groupe Marie Claire, and is the second UK

title to be published under the partnership.



In its time, Nova was seen as a ground-breaking because of its modern

attitude towards sex, men and parenthood.



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