- Ford has launched an advertising campaign denying that it plans to slash its car prices, in a bid to dissuade customers from delaying their purchases.
The company is also making a 'price promise' on future car sales to its customers, pledging that if a price war breaks out in the next few months it will reimburse anyone who paid a higher price for their car.
The car manufacturer, the second largest in the world, has spent an estimated £400,000 on national newspaper ads to reassure dealers and customers following media speculation that it was planning to cut car prices. It was rumoured that Ford planned to try to avert criticism of alleged price-fixing in UK by cutting car prices by 10 to 15 per cent.
While the group admitted that prices were constantly under review, it said it had no plans to reduce prices. The price promise will apply to all new Ford cars sold since the beginning of this month.