Ford "Backbone of Britain" by GTB

Set to Queen's We Will Rock You, Ford's latest ad looks to shine a light on how its vans and pick-ups are used in the daily lives of the British workforce.

The spot, created by WPP's Ford agency GTB, builds to a crescendo when the fleet of vehicles on the bridge serves as a metaphor for the vertebrae in the backbone of Britain. 

It was directed by Mark Molloy at Smuggler.


Marketing director, Ford of Britain
Advertising agency
Managing director
Business director
Executive creative directors
Art director
TV producer