Ford "Black" by GTB London

Ford's new ad campaign celebrates darkness.

The film by GTB London features real residents of Longyearbyen, Svalbard – the northernmost town in the world – to show how dark and tough life can be in the Arctic Circle during the Polar Night. Ford’s Ranger Black Edition makes an appearance to demonstrate its toughness in a harsh environment. The ad was directed by Toby Dye through RSA Films. 

Credits

Client
Marketing communications director
Brand content manager
Brand content manager – commercial vehicles
Creative agency
Chief creative officer
Executive creative director
Associate creative director
Junior copywriter
Junior art director
Group business director
Business director
Senior account manager
Production company
Director
Production company producer
Director of photography
Service company
Offline editor
Post production
Post production producer
VFX supervisor
Colourist
Still photographer
Image retouching

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