Ford "Black" by GTB London

Ford's new ad campaign celebrates darkness.

The film by GTB London features real residents of Longyearbyen, Svalbard – the northernmost town in the world – to show how dark and tough life can be in the Arctic Circle during the Polar Night. Ford’s Ranger Black Edition makes an appearance to demonstrate its toughness in a harsh environment. The ad was directed by Toby Dye through RSA Films. 


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