Ogilvy and Mather has revived the golden days of silent screen
comedy, complete with a damsel in distress, in its latest Ford Escort
commercial for Ford Dealers.
Shot by Paul Gay of Outsider Films, the black-and-white commercial opens
on a shot of a screaming heroine tied to the railway tracks as a train
fast approaches. Fortunately, her yells are heard and swiftly attended
to by a van containing policemen who succeed initially in freeing
The rescuers’ joy is cut short, however, as the police van backfires and
loses its wheels. The train meanwhile forges ever onward, impervious of
the girl’s plight.
Salvation is nevertheless at hand. As the train thunders nearer, the
real hero, Michael ’Buster’ Brogan, arrives in his new Escort to pull
the van out of the train’s path in the nick of time. The endline is:
’Michael ’Buster’ Brogan saves a few coppers in his.’
Written by Mick French and art directed by Henry Rossiter, the
commercial will run alongside national advertising for the Escort, but
will supply additional information on local deals and dealers. The ad
began testing in Wales and the West Country this week and will break
across other ITV regions from the middle of next month.
A second Ford Dealers commercial, ’elemental’, also broke this week.
It promotes special edition Escorts which have air conditioning and CD
players and features a weather girl protecting herself from the elements
by adjusting the conditions in her car. The frost, rain, cold fronts and
sunshine are depicted by traditional weather-chart symbols.
The ad was written by Tony Tomkin, art directed by Jez Shaw and directed
by Mike Benyon through Alex Myers and Associates.
Media for both commercials was planned and bought by the Network.