Ford has launched a campaign for its vehicle maintenance service, FordLiive, that depicts its vans moving like the flow of blood through the human circulatory system.
The vans, all red, are seen driving along a network of roads and through lanes in a warehouse in a perfectly smooth, synchronised flow. There are no static scenes in the film.
Created by Abbott Mead Vickers BBDO and directed by Nicolai Fuglsig through MJZ, the film was choreographed using toy vans, before being shot in Madrid during lockdown in December 2020, filmed entirely by drone and helicopter. It is set to a soundtrack of a new composition by Mint Royale.
The creative director and writer of the campaign is Martin Loraine. The media agency is GTB/Mindshare. It will run across Europe, including the UK, on YouTube, Facebook and LinkedIn and is aimed at businesses that run fleets of vans.