AdvertiserFord of Europe
SectorAutomotive, Media / Entertainment Brands and Digital brands
A giant interactive plasma ball is to be the focus of a microsite aimed at promoting the new Ford Focus model in a new digital work by Wunderman.
The car manufacturer wants the work to encourage an emotional connection between the public and its new model in a realisation of its ‘Feel the difference’ brand line.
The site and film can be viewed at www.discoverfordfocus.co.uk