Ford promotes Focus with interactive plasma ball

LONDON - Ford is running a pan-European campaign promoting the Focus model.

Ford promotes Focus with interactive plasma ball

A microsite at features an interactive giant plasma ball with the vehicle inside it.

Visitors to the site can watch people interacting with the plasma ball in Barcelona. They can also touch the dome with their cursor to create orange light waves flowing from the Ford Focus.

The campaign is by Wunderman.


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