Ford "Together we go further" by GTB UK

Ford has enlisted actress Keeley Hawes in a brand campaign for the All-New Fiesta as it revamps its image with a more local feel and unveils a new endline, "Together we go further".

The ad tells the story of Britain’s day-to-day progress over the last 40 years since the Ford Fiesta appeared on roads, and features classic Fiesta models along with heritage Ford vehicles. British Olympic gold medallist Max Whitlock and Team Sky cyclicst Geraint Thomas also make appearances. The work was written by Bryn Attewell and directed by Dom & Nic through Outsider. 

Credits

Agency
Executive creative director
Copywriter
Art director
Agency producer
Managing director
Planning director
Head of media
Business director
Production company
Directors
Producer
Editor
Assistant editor
Sound designer
Post production
MPC
Post production producer

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE