Ford unveils advertainment campaign

ITV Sales and Ford are launching a new TV advertising concept they are dubbing "advertainment" to support the Ford Focus.

Ford's media agency, MindShare, negotiated a deal that involves a competition running via TV advertising over Easter. For four nights, Ford Focus advertising will be supported by ads asking viewers to enter a competition to win a car by answering interactive questions. Ads featuring "live" graphic overlays will announce the winners. The ads are through Ogilvy & Mather with Red Fig managing competition entry.