Three agencies have been shortlisted to pitch for an
anti-hooliganism campaign designed to encourage UK football fans to
behave themselves in the run-up to the World Cup.
Euro RSCG Wnek Gosper, DMB&B and TBWA Simons Palmer are to pitch next
week for the project, which is the brainchild of the Foreign Office and
estimated to be worth pounds 1 million.
The campaign, which is likely to include TV advertising, will aim to cut
down on the number of fans travelling to France for the World Cup this
summer without tickets. It plans to address the general issue of how
fans behave and will also attempt to get them to plan cross-Channel
journeys efficiently and inform them about the services of the British
The English Football Association is reported to be looking with the
Foreign Office at the possibility of running a simultaneous information
campaign in France, possibly fronted by the England manager, Glenn
Hoddle, to improve the image of UK football fans abroad.
The plans follow meetings in France between French World Cup organisers
and British police to discuss security for the tournament.
Concern has been heightened by problems at England’s World Cup
qualifying match in Rome last year, when mistakes were made in the
ticketing and security arrangements.
However, this has not deterred fans, most of whom are making their own
arrangements to travel to France. Authorities are concerned that the
temptation to nip across the channel without tickets may be irresistible
to many fans.