Foreign Office picks three shops to pitch for soccer initiative

Three agencies have been shortlisted to pitch for an anti-hooliganism campaign designed to encourage UK football fans to behave themselves in the run-up to the World Cup.

Three agencies have been shortlisted to pitch for an

anti-hooliganism campaign designed to encourage UK football fans to

behave themselves in the run-up to the World Cup.



Euro RSCG Wnek Gosper, DMB&B and TBWA Simons Palmer are to pitch next

week for the project, which is the brainchild of the Foreign Office and

estimated to be worth pounds 1 million.



The campaign, which is likely to include TV advertising, will aim to cut

down on the number of fans travelling to France for the World Cup this

summer without tickets. It plans to address the general issue of how

fans behave and will also attempt to get them to plan cross-Channel

journeys efficiently and inform them about the services of the British

Consulate.



The English Football Association is reported to be looking with the

Foreign Office at the possibility of running a simultaneous information

campaign in France, possibly fronted by the England manager, Glenn

Hoddle, to improve the image of UK football fans abroad.



The plans follow meetings in France between French World Cup organisers

and British police to discuss security for the tournament.



Concern has been heightened by problems at England’s World Cup

qualifying match in Rome last year, when mistakes were made in the

ticketing and security arrangements.



However, this has not deterred fans, most of whom are making their own

arrangements to travel to France. Authorities are concerned that the

temptation to nip across the channel without tickets may be irresistible

to many fans.