Forget 'generation snowflake', such labels are an excuse for poor leadership, says DCM chief

Media businesses must stop making sweeping generalisations about "millennials", and prioritise social engagement over the use of technology, according to panel of industry leaders.

by Alex Brownsell
Panel (L- R): James Brown, Rubicon Project; Wildman; Stacey; Flint; Liz Rutgersson, Merkle
Panel (L- R): James Brown, Rubicon Project; Wildman; Stacey; Flint; Liz Rutgersson, Merkle

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