Forissier takes top Initiative role

Larry Lamattina, the chairman and chief executive of Initiative Media Worldwide, is to retire in the autumn, sparking a reshuffle. The top roles will go to Marie-Jose Forissier and Lou Schulz.

Larry Lamattina, the chairman and chief executive of Initiative

Media Worldwide, is to retire in the autumn, sparking a reshuffle. The

top roles will go to Marie-Jose Forissier and Lou Schulz.



Schulz will retain his role as chairman and chief executive of

Initiative Media North America, as well as taking on Lamattina’s old

title. Forissier’s responsibilities will expand from her current role as

chairman and chief executive of Initiative Media Europe, Asia and Latin

America to encompass North America for the first time. Her new title

will be president and chief operating officer of Initiative Media

Worldwide.



The reshuffle represents Initiative’s intention to formally cement the

network, which was built from the merger of Western International Media

and Initiative Media less than two years ago. While the new company -

then called Western Initiative Media - had already opened its doors, the

two brands continued to trade under their old names, with management

divided accordingly. In February Western relinquished its brand name,

and Forissier and Schulz now preside over a unified network.



’Today, with Larry Lamattina’s retirement, we are taking the opportunity

to fully recognise the fruits of the merged companies by integrating the

management team at a truly global level,’ Forissier said. ’I am very

excited by the opportunity to work with Lou to integrate the strength of

both halves of the company.’



Lamattina came to Initiative from All American Television in 1998 to

oversee the merger, and recruited Schulz. Forissier has been with

Initiative Media since 1976, when she joined the Paris agency as a

senior media planner.



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