Fisher, who took up her new role this week, will add a client perspective to The Ingram Partnership. She will work with Ingram and his partners, who aim to offer a new marketing services model.
Fisher has been looking for a new role since leaving COI a year ago and said that she had been attracted to TIP because it represented "an amazing opportunity to be in at the start and to create something that's genuinely 21st century". Like TIP's other partners, Fisher will have equity in the company.
Fisher said her new role would be to "bring an understanding of client needs and wants to the organisation and provide a key integrating force". Her CV includes marketing roles at Reckitt & Colman, RHM Foods and Grand Met, and a stint in media sales at CLT radio.
Ingram described Fisher as a first-rate marketer who would complete TIP's initial line-up. He said: "We are putting together a highly experienced and talented team with a focus on building brands. The gap in our talent pool was someone senior who really knows what clients want."
Ingram launched TIP in August with the aim of offering clients a different model for integrated business, marketing and communications advice. Over recent months, he has acquired Unity, The Gathering and Butterfield8 to build a core team of senior practitioners.
Ingram said that he had started building the company "with a blank sheet of paper, so that our offer can be built to give clients what they need, not simply give them what we need to sell to them".
Having spent several months observing the business after leaving COI, Fisher said she is convinced that "the climate is right for people to come up with a new and radical approach. Clients are fed up with off-the-shelf, one-size-fits-all solutions. They want people who have been there and done it and have a real understanding of their business issues."
Although Fisher is understood to have had talks with some of the communications holding companies, such as WPP, she said TIP's model would allow a genuinely integrated offering. "In the big holding companies, the tanks are on the lawn and you have to spend time building bridges internally before you can create anything," she said.
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