Former Evans Hunt Scott chief backed by Havas in new start-up

- Jon Ingall, the former managing director of Evans Hunt Scott who resigned in June, is starting up a new agency, where he will be joined by Steve Stretton, Limbo's creative director, and Stuart Archibald, the director at BMP DDB who headed up the agency's direct operations.

- Jon Ingall, the former managing director of Evans Hunt Scott who resigned in June, is starting up a new agency, where he will be joined by Steve Stretton, Limbo's creative director, and Stuart Archibald, the director at BMP DDB who headed up the agency's direct operations.

The outfit, which is to be called Archibald Ingall Stretton, has backing from the Havas Group, which holds a minority stake. It will open its doors on 1 October.

The agency's exact positioning is being kept under wraps until the launch, but the partners have said that it will not be a standard direct marketing operation, despite the experience they have in the field. Ingall explained: "If you look over the last five to ten years, everything has changed -- the market, media, consumer and client needs -- but we are not convinced that the agencies have changed."

Havas's below the line operations in the UK are focused into Evans Hunt Scott, and AIS will work independently of that agency. Ingall continued: "We were very determined not to be an add-on bit of an ad agency. With Havas, we have total freedom and independence, and will be able to pitch against, and hold conflicting clients with, other agencies in the group."

The trio have a long history together. Ingall and Stretton first worked together in 1983 and spent a long spell together at EHS from 1987. Archibald joined the pair there, and is credited for bringing the Tesco ClubCard business to the agency.

One additional staff member has been confirmed for the start-up: Matt Morley-Brown, who comes from Saatchi & Saatchi in New Zealand to be Stretton's copywriter.



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