Former Mars exec named head of marketing at BBC Online

ñ Tim Ledgard, a former senior executive with Mars Group, has been appointed head of marketing at BBC Online.

ñ Tim Ledgard, a former senior executive with Mars Group, has been appointed head of marketing at BBC Online.

Ledgard, who is currently managing director at charity fund raising operation Duchy Originals, will be responsible for the development and execution of an extensive marketing strategy for BBC Online.

Prior to Duchy Originals, a business created by the Prince of Wales in 1990, Ledgard held several senior marketing positions at Mars where he had been responsible for overseeing marketing activity and initiatives in the UK, Germany and China.



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