Former Optimedia chief Mathews sets up consultancy

LONDON - Simon Mathews, the former Optimedia managing director, is starting up a media consultancy with Andrew Goulborn, previously the communications director at Saatchi & Saatchi.

The new company is called Rise Communications. It will offer clients and agencies an independent insight to decide on the right communications strategy, Mathews said.

He and Goulborn, who both take the title of founding partner, are in discussion with a number of agencies and clients, and hope to announce their first project shortly. Rise will draw on specialist help according to each brief.

Mathews left Optimedia earlier this year. He teamed up with Goulborn when Goulborn was working on a consultancy basis for the research guru Oscar Jamhouri's company, Integration, on a new research tool.

Mathews said: "We believe accountability comes from communications adding value to the bottom line. We want to offer clients a choice of all the options, and won't be banging a drum for any specific medium."

Goulborn, who left Saatchis in April 2000, said: "When I returned from a year's sabbatical in France, I had a clear idea of what I wanted to do. Simon and I kept crossing paths, and we realised we had the same vision."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content