David Stubley, who quit his role as the managing director of
Outrider last week, is to launch a sports marketing company called
Stubley, who headed both the Tempus-owned digital agency and the group's
Total Sponsorship division, has attracted investment for the launch from
Sports Resource Group, an Alternative Investment Market-listed company
that has stakes in five sports marketing businesses.
"I've enjoyed my four years with Tempus but now is a good time for a new
"I'm delighted to have the support of the Sports Resource board. We
share a common view of the skills that are required to operate within
the modern sports marketing business. Unlike other agencies, the sole
focus of Sportsmedia will be the business of sport and helping to unlock
value for clients."
Sportsmedia joins Sports Resource companies such as Fast Track Sales &
Events, The Wind Group and Multisport. Its first project will be teaming
up with Fast Track to develop strategy for the Volvo Ocean Race and the
Farr 52 European Sailing Cup.