Formula 1 "WGTT15000BPM F1 NEEEUM MIX" by Wieden & Kennedy London

Formula 1 tasked the Chemical Brothers with creating the fastest remix of all time to launch the 2019 racing season.

The electronic music duo re-engineered and accelerated their new track We’ve Got To Try, resulting in a three-second remix and the new global sonic identity for F1. The Chemical Brothers are also releasing a music video for the track about a heroic dog on a mission to commandeer a F1 car into space. The campaign was created by Tom Reas, Liam Riddler and Chris Gray, and the music video was directed by Ninian Doff through Pulse Films. 

Credits

Creative directors
Art director
Executive creative directors
Group account director
Account director
Account managers
Comms planning director
Strategy director
Planner
TV producer
Universal Music UK creative agency
SVP strategic marketing & partnerships
Senior director, sync
Senior account director strategic marketing & partnerships
Virgin EMI: Senior marketing manager
Video commissioner
Post production company
Executive producer
Producer
Editor
Music & sound company
Sound designer
Producer
Production company
Director
Executive producer
Producer
Director of photography
Editorial company
VFX company
VFX supervisor
Music & sound company
Sound designer
Producer

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