AgencyWieden & Kennedy London
Formula 1 tasked the Chemical Brothers with creating the fastest remix of all time to launch the 2019 racing season.
The electronic music duo re-engineered and accelerated their new track We’ve Got To Try, resulting in a three-second remix and the new global sonic identity for F1. The Chemical Brothers are also releasing a music video for the track about a heroic dog on a mission to commandeer a F1 car into space. The campaign was created by Tom Reas, Liam Riddler and Chris Gray, and the music video was directed by Ninian Doff through Pulse Films.