Formula E "Marrakesh ePrix" by Iris

Formula E's first TV ad aims to introduce electric racing to new audiences and challenge perceptions of the sport.

The adrenaline-charged 30-second spot is the first work by Iris, which won the account in December, and promotes the return of the electric street racing season on Channel 5. The campaign will be tailored to locations throughout the season, spanning 14 races in 11 cities, and kicks off by speeding around the streets of Marrakesh. It was created by Lucy Green and Ryan Timms and directed by Ross Taylor and Dan Andrew through POPS Productions. 


Executive creative director
Creative director
Business director
Account director
Senior planner
Integrated producer
Production company
Executive producer
Production manager
Lead compositor
VFX producer
Offline editor
Sound design

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.