Formula E "No turning back" by Uncommon Creative Studio

Motorsport brand Formula E has launched a TV, cinema and digital campaign created by Uncommon Creative Studio.

The work captures the drama and intense sporting rivalries of drivers and teams as Season 8 of the ABB FIA Formula E World Championship begins this week.

The film was directed by Sam Walker and produced by David French through Pulse Films. Media planning and buying was handled by MediaHub.