Formula E "Street level" by Iris

Ahead of the E-prix race on 10 March in Hong Kong, this spot captures an epic Formula E street race, but on a tiny scale.

Iris manufactured replicas of the GEN2 car, using CAD data and creating miniature dollies and rigs to film the race through city streets. The work was created by Tasha Thomas and Cara Dawson.


Creative agency
Executive creative director
Creative director
Group planning director
Business director
Agency producer
Production company
Post production
Audio post production & music supervision

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.