Formula One "2021 season" by Wieden & Kennedy London

F1 gears up for this year's season launch in Bahrain with a high-pressure spot.

The ad shows footage of Formula One members and viewers as they watch the sport, alongside the tagline: "Make yourself comfortable". It was created and directed by Tom Bender and Tom Corcoran through Wieden & Kennedy London.

Last year, F1 launched an ad promoting the sport’s first season back after being delayed by the coronavirus pandemic, "We race as one".