Chris Forrest, the planning director of Duckworth Finn Grubb
Waters, is leaving the agency to join the planning group, Red
Forrest, who masterminded the agency’s multi-award winning work on its
flagship Daewoo account, will eventually be replaced by Rachel Walker, a
Campaign ’face to watch’ in 1996.
Forrest joined Duckworth Finn in 1991. She has been a planning director
for the past four-and-a-half years, since Gary Duckworth, who performed
the role at the agency’s inception, moved to concentrate on new
Duckworth will oversee the planning department during a changeover
period after which Walker will take over.
Forrest started as a qualitative researcher before joining Ogilvy and
Mather in 1986, where he rose to become their youngest board
Charlie Robertson, the founder of Red Spider, said: ’I tried to hire
Chris years ago when I was at Bartle Bogle Hegarty. We were going to
recruit a new senior planner in the summer, but after talking to Chris,
we brought our plans forward.’
Forrest, who becomes the eleventh core member of Red Spider, said: ’I
have been deliriously happy at Duckworth Finn. I’ve been hogging one of
the best planning jobs in the world for the past six years and it was
time to let Rachel (Walker) have a crack at it.’
Forrest had intended to set up on his own, and got as far as registering
a company name and finding an accountant. But he added: ’Red Spider has
already got to where I’d like to be in three years’ time - it has a
fabulous client list and a wonderful set of people.’
The launch strategy for Daewoo won two IPA Effectiveness Awards last
year. Daewoo was also voted Campaign’s Advertiser of the Year in 1995,
the year of its launch.
Forrest is vice-chairman of the Account Planning Group, for which he is
running the 1997 APG awards. He also operates its Website.