Foster's ads return to US TV

LONDON - Foster's is reviving its "how to speak Australian" catchline for the US market, with a pair of new TV spots.

Foster's...new US TV ads for lager
Foster's...new US TV ads for lager

The ads, created by Digitas Chicago, present definitions of Aussie words, and feature didgeridoo music.

The first spot shows a man giving directions to a driver in complete gibberish, and the other shows a man getting a beer for free after failing to find his wallet.

The campaign targets 25- to 34-year-old males but is also aimed at older consumers who remember the brand from the 80s and 90s.