Foster's "dry cleaner" by Adam & Eve/DDB

Foster's introduces a new strapline in its TV ad about a dry-cleaner who abuses his position to experiment with a range of careers.

Adam & Eve/DDB created the ad, in which a directionless dry-cleaner borrows uniforms dropped off by clients and pretends to do their job for a day. The ad, which first aired on 18 April, features the line "For the thirsty", which replaces the "Why the hell not?" slogan that was introduced by A&E/DDB In July 2015.

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