Foster's "Good call" by Adam & Eve/DDB

Foster's has brought back its long-running characters, Brad and Dan, to take a dig at the hip, expensive craft beer that has become so popular in recent years.

The two Antipodeans, known for doling out amusing advice to British men experiencing social conundrums, respond to a call from "Harry from Abergavenny", who is hosting a barbecue and wondering what to serve his pretentious brother-in-law. They advise him to "pour the amber nectar into an old jam jar" and "tell him it was brewed in an abandoned coal mine". The work was created by Ben Stilitz and Colin Booth, and directed by Tim Bullock through Blink.