Foster's helpline loses cricket fan's call

The latest spot in the Foster's "good call" campaign by Adam & Eve shows the Aussie duo reluctantly dealing with a triumphant English cricket fan.

In the wake of England's 3-1 Ashes victory over Australia, "interference" will be shown online from tonight (7 January) on Perform's sports video-on-demand player, which is featured on the websites of national newspaper such as the Daily Mail and Daily Telegraph.

It will also go live on YouTube tomorrow, backed by keyword buys, in a campaign planned and bought by Starcom Mediavest.

The ad is directed by Tim Bullock at Hungryman. The creative director is Ben Priest and the creatives are Priest, John Long, Matt Gay, Sid Rogers and Harry Bugden.