Foster's to launch 'Good Call' ad campaign

Heineken UK is set to launch its latest advertising campaign for Foster's lager tomorrow (3 July), designed to play on Australia's assumed laid back approach to life.

Created by Adam & Eve, the agency’s first execution since winning the account, it includes three new TV ads, VoD, digital, social media and outdoor and ambient activity.

The campaign introduces Brad and Dan, two Aussie blokes, kicking back in their beach-side den while giving advice to callers from the UK who find themselves in some kind of social dilemma.

The campaign will also introduce a new strapline for the brand, ‘Good Call’.  

Gayle Harrison, marketing manager of Foster’s at Heineken UK, said: "We know that Foster’s drinkers aspire to the Aussie, ‘No Worries’ attitude to life and the new campaign brings it to life perfectly – in a simple, humorous way. This is a return to classic Foster’s brand advertising."

Adam & Eve won the £7m ad account for Foster's in April, after a final shoot out against Fallon and the previous incumbent, M&C Saatchi.

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