Foster's 'smart/casual' by Adam & Eve

Foster's is launching the first-ever digital outdoor campaign that allows people to create and submit content for Facebook directly from a poster.

Created by Adam & Eve, the campaign, to promote Foster’s Gold, will run on digital bus shelters across the UK, and follows the recently launched "smart/casual" TV ads starring Holly Valance.

The screen takes a photo of the participant's face, and allows them to choose from a digital wardrobe of various smart and casual clothes. Once an outfit is selected, a picture is taken of them alongside the brand spokesmen Brad and Dan, and is automatically uploaded to Facebook, where users can tag themselves and share with friends.

Simon Lloyd, Christine Turner, Sian Coole and Jo Creswell created the campaign. The production company was Grand Visual.