Foster's "volleyball" by Adam & Eve/DDB

Foster's has released a campaign promoting its new lemon-tinged lager called Radler. Adam & Eve/DDB created the spot, which forms part of a £10 million marketing drive. It features the brand ambassadors Brad and Dan, who take on two women at beach volleyball. After winning a rally in spectacular style, the boys leave to grab a drink before being reminded that games don't stop after one point. The work was written by Sian Coole and Jo Cresswell, and directed by Tim Bullock through Hungry Man.