Foster's "Working from home range" by Adam & Eve/DDB

Foster's adjusts to home-working culture with its own range of quirky merchandise for video calls.

The collection celebrates that we often only see half of anything in other people’s homes when on a video call. It features half of items such as a guitar, lamp and clock. While half a stag head is portrayed as the ideal centrepiece of any home, half a speaker is showcased alongside the tagline: "Why have the whole speaker when you can only see half?"

Each object will be sold on eBay in a bid to raise money for the Heineken Community Fund, which helps communities most impacted by the coronavirus pandemic.

Supported by print and social activity, the work was written by Feargal Balance and art directed by Matt Gay.

Credits

Brand director
Marketing manager
Senior brand manager
Chief creative officer
Executive creative directors
Copywriter
Art director
Agency producer
Managing partner
Account director
Design agency
Head of design/ designer/ typographer
Creative artworker
Interactive designer
Motion designer
Model maker
3D artist