Four events taking place during London Fashion Week

As London Fashion Week gets underway tomorrow (18 September), we take a look at some of the activity taking place around the event, from the likes of Ghd, Lavazza and Toni & Guy.

Ghd's space will feature a styling studio and 'tool wall'
Ghd's space will feature a styling studio and 'tool wall'

Ghd’s S&M studio

Hair styling brand Ghd is to bring its Sleek and Movement (S&M) studio to London Fashion Week. The pop-up space will feature a social lounge and styling studio and it will be kitted out with black interiors, gold furniture and a styling 'tool wall'.

Where: Dean Street, Soho, London

When: 18-22 September

Live-streaming from Carnaby Street

Carnaby will host a launch party to celebrate the partnership

Shopping district Carnaby is set to live-stream catwalk shows and exclusive footage as part of a link-up with the British Fashion Council (BFC). The giant screen will be present throughout the five days.

Where: Carnaby Street

When: 18-22 September

Lavazza teams up with Vespa

The bespoke coffee cups will be used throughout LFW (@_MARQUESALMEIDA)

Italian coffee company Lavazza has teamed up with agency Amplify to deliver free coffee from customised Vespa scooters in order to provide those in the capital with a caffeine fix. Taking place over the final two days of Fashion Week, the brand will be serving up LFW’s signature serve – a Lavazza Coconut Cappucino. 

Where: 13 locations across London

When: 21-22 September

Tony Guy and Maybelline

Both Maybelline New York and Toni & Guy will offer complimentary services at LFW (@LFWEnd)

Complimentary hair and beauty services will be offered by Toni & Guy and Maybelline during the week. Attendees will be able to visit Toni & Guy’s Fashion Fix pop-up for a haircut, style or blow-dry from top stylists at the brand, while the Maybelline New York Lounge will be offering tutorials on how attendees can refresh their make-up.

Where: Second floor of LFW venue, the Brewer Street Car Park

When: Throughout LFW

More: Cosmopolitan's #FashFest returns with top retail brands

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More