Four experiential events to watch next week

House of Peroni, AB InBev's Beer Bakery and the opening of Acer's play centre are all coming up next week.

House of Peroni will be in situ for one month
House of Peroni will be in situ for one month

House of Peroni

A new look House of Peroni will be opening next Thursday (29 October), for a month-long residency in the capital. The space will be themed around the concept of a traditional Italian home; Peroni is claiming it to be the most immersive and multi-sensory instalment to date.

When: From 28 October – 25 November

Where: The Old Truman Brewery, 152 Brick Lane, Shoreditch, London

Beer bakery pop-up

The AB InBev Beer Bakery will open for five days on 27 October (thebeerbakery.co.uk)

Brewing company AB InBev is to open a beer-inspired bakery in east London next Tuesday (27 October). It will be open for five days and will serve a range of breads made with ingredients found in its range of beers, such as hops and malt. The recipes have been devised by Tom and Henry Herbert, from Channel 4 show The Fabulous Baker Brothers.

When: 27-31 October (12-8pm)

Where: 186 Hackney Road, Hoxton, London

Acer’s play centre for all ages

The play centre will promote Acer's Switch 10E model

Tech brand Acer is to open a play centre, for adults and children, at the Bluewater shopping centre in Kent on Wednesday (28 October). The experiential play centre is designed to promote its Switch 10E campaign, held in partnership with Microsoft. It will feature face-painting activity, a ball pit and Bubble Island game.

When: 28 October - 1 November

Where: Bluewater, Greenhithe, Kent, DA9 9ST

Estrella Galicia’s pop up

The pop-up will feature individually themed rooms

Spanish brewer Estrella Galicia is to bring back its Little Galicia pop-up for two nights from 28 October. The temporary space, designed to celebrate the launch of the company’s new 1906 Black Coupage offering, will feature individually themed rooms for each of the brand’s beer varieties.

When:  28-29 October (only open to the public on 29 October)

Where: The Ugly Duck, Bermondsey, London

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton