Cable & Wireless Communications has enticed another four commercial
partners to its internet-based digital cable TV service.
Guardian Unlimited, Iceland, Teletext and the personal finance company
Interactive Investor have all installed interactive services on the
system and are also planning to run interactive advertisements.
Guardian Unlimited has produced a television version of four of its
network sites specifically for Cable & Wireless. These include News
Unlimited, Film Unlimited, Cricket Unlimited and Football Unlimited.
The Film Unlimited TV version will add an interactive film search to its
services in the shape of a listings guide for local cinemas.
Iceland will launch an internet home shopping service accessible via its
web address at Iceland.co.uk.
Russell Ford, joint managing director of Iceland, commented: ’This move
into home shopping through digital cable TV will provide us with another
channel to market our service and maximise our customer base.’
Teletext has put together a last-minute weather report service, as well
as a new interactive version of its travel facility, the Holiday Offers
Interactive Investor will offer up-to-the-minute share price information
and financial news.
Janet Somerville, marketing director at Cable & Wireless, said: ’Not
only are we building more exciting web-based services for the benefit of
our customers, we are also attracting a host of high-street names to our
interactive television shopping centre.’
Martin Graham-Scott, head of communications at Cable & Wireless, said
the new commercial partners will place interactive ads on its cable
services once results have been gathered for the first interactive ad to
run on the company’s system - for Procter & Gamble’s Pantene haircare
The ad is available to 70,000 customers in and around Manchester and
will run until the end of March.