Cath Kidston’s field of flowers
Homeware brand Cath Kidston created a field of flowers yesterday (11 March) to celebrate Mother’s Day. Created in partnership with agency Ministry of Fun, the activation featured 4,000 gerberas and measured 30sqm. Commuters were invited to come and pick flowers from the field on their way home.
The activity formed part of the brand’s Bloomin Marvellous Mums campaign and was supported by a separate activation in Cardiff. Here, a flower cart was positioned in St. David’s shopping centre and ambassadors handed out bunches of flowers to passers-by.
Jo Malone's Floral Masterclass
Perfume brand Jo Malone promises a multi-sensory event for Mother’s Day at its Selfridges concession on London’s Oxford Street. Held in partnership with Philippa Craddock flowers, the event will give guests the chance to create a customised gift.
The event will run in half-hour sessions from 12-4pm.
Marvellous Mum at Selfridges
Selfridges Exchange Square and Selfridges Trafford in Manchester will host a Mothers Day extravaganza from 12-6pm. Mums will be able to receive a mini-makeover, a blow-dry or a massage, while the department store’s brands will be holding their own activations.
Restaurant Farmacia Del Dolce will also be offering a variety of afternoon teas in addition to their regular menu.
Mother's Day at The View from The Shard
Iconic London venue The View From The Shard is offering mums a glass of Lanson champagne as part of their day out 800 feet above London.
Visitors on the day will also be entered into a competition to win a luxury prize, which includes two passes to a sky-high yoga session with Yogasphere and Paul A Young chocolate truffles and a Rose Duo gift from Ren Skincare.
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