Four posts axed as Marshalls ad group enters receivership

The Marshalls group has put its holding company into receivership, dashing hopes of building an integrated marketing services operation through joint ventures.

The Marshalls group has put its holding company into receivership,

dashing hopes of building an integrated marketing services operation

through joint ventures.



All eight joint venture companies under the Marshalls umbrella,

including Marshalls Advertising, its agency arm, are continuing to trade

as they are either bought out by their managements or seek new

partners.



Up to four jobs will go as a result of the group company’s demise. They

include its chairman, Mike Isaacson, the former Creative Business and

FCB creative director who joined in January 1995 with a brief to

co-ordinate the group affiliates and integrate creative work through the

line.



The group was born out of Marshalls Advertising three years ago with the

aim of capitalising on the trend towards integrated communications.



But there has been little cross-referral of business between the

affiliates, whose 50/50 joint ownership limited the amount of

co-operation.



Ann Murray Chatterton, the Marshalls Advertising chief executive, said:

’The marketing concept of the group was absolutely correct but the

system of joint venture companies was perhaps not the most

appropriate.’



She added: ’It hasn’t worked out and we thought it best that the holding

company should fold to allow the individual companies to run their own

businesses.’



Marshalls Advertising, ranked 73rd in the UK with 1996 billings of

pounds 11 million, picked up the pounds 750,000 Ruddles Best Bitter

account a year ago and was recently appointed to launch computer games

and children’s educational titles for Ocean Software and Infogrames.



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