Four promotions at Zenith as Boyle rises to head of planning

Zenith Media has appointed Gerry Boyle as head of planning - one of four staff promotions at the company.

Zenith Media has appointed Gerry Boyle as head of planning - one of

four staff promotions at the company.

The former agency communications director will have overall

responsibility for Zenith’s planning unit - which houses seven planning

directors - and report to agency managing director Simon Marquis.

Boyle, a one-time media manager at Leo Burnett, joined Zenith five

months ago from Michaelides & Bednash, where he handled media strategy

for the AA and Robinsons soft drinks.

Marquis has also promoted Jamie White to broadcast director. White was

previously responsible for all TV buying at Zenith’s wholly owned agency

Equinox. He joined Zenith in 1993 as a trainee, learning his trade on

the Schweppes, Reckitt & Colman and Dixons’ accounts.

White will now dedicate himself to working on the centralised Mars

business - one of the media giant’s largest accounts. He will report to

the agency’s managing partner Rob Hill, who has overall responsibility

for broadcast planning and buying.

The other two staff to be promoted are associate planning director Tap

Chauhan who moves to planning director, while Clare Creeke steps into

Chauhan’s shoes.

As head of the planning department, Boyle will continue to market Zenith

as a company but also concentrate on research and planning.

’We have to make people realise that the planning product at Zenith is

as good as the buying product and there is obviously work to do in that

area,’ he said. ’It’s not just about focus groups any more, but using

omnibus surveys or conducting research online.’

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