ING Barings, the Dutch financial services group that bought Barings
Bank for pounds 1, is looking for an advertising agency to create a
multi-million pound global branding campaign.
Ogilvy & Mather and DMB&B Financial are understood to be pitching
alongside two other unnamed agencies next week. A decision is expected
A spokesperson at ING Barings confirmed that a competitive pitch has
taken place, but would not comment further.
ING bought Barings, Britain’s oldest merchant bank, in 1995 after it was
brought to its knees by the trader, Nick Leeson, who ran up liabilities
of pounds 860 million. It then injected pounds 660 million to allow the
bank to continue trading.
The ING Group has insurance operations across five continents, providing
health, life and disability products. BGS D’Arcy in Italy already
handles the advertising for the bank in that country.
It also offers conventional consumer and business banking throughout
Europe as well as corporate finance, securities and investment and asset
No-one at the pitching agencies was available for comment as Campaign
went to press.