The Ingram Partnership will advise the company's European regional offices on strategic media issues and on title-by-title communications plans for forthcoming releases, which also include 'Alien Vs. Predator' and 'Elektra', which stars Jennifer Garner from the TV series 'Alias' reprising her role from the 2003 movie 'Daredevil'.
It will not, however, take on media buying responsibility -- this will remain with those agencies in the individual Fox territories. In the UK, Starcom MediaVest handles the Fox account.
TIP has experience of the film market -- it already handles the global communications brief for Lucasfilm, the company founded by George Lucas and responsible for the 'Star Wars' films.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.