Fox Kalomaski launches Brik as solo operation

Marketing agency Fox Kalomaski has this week launched Brik, the digital arm of its business, as a stand -alone digital marketing agency that will handle online strategy, planning and design.

The new venture will also offer mobile, email and viral marketing services as well as online, outdoor and social media advertising.

The team running Brik has previously worked out of Fox Kalomaski but is now a separate entity. However, thanks to its heritage as a Fox division it has an "in-depth experience in traditional marketing" which Stephen Fox, managing director of Fox Kalomaski, believes will boost the service it offers.

"The boundaries between online and offline marketing are increasingly blurred," he said. "A digital marketing agency like Brik, that is still connected to the real world of offline marketing, will deliver the solutions clients need."

Brik launches with a number of clients, including regional shopping mall Thecentre:mk, Air New Zealand and The Bahamas, and is now in the process of securing further clients in its own right.