Fox Kids Television has launched an interactive division to handle
advertising sales across its websites.
The department will also be charged with developing interactive
programming for the children’s channel.
Rob McKenzie, agency sales executive at Fox Kids’ airtime sales
department, has been promoted to head the digital operation.
McKenzie previously sold across television and online for Fox Kids but
as of this week he will focus on online ventures exclusively.
Although the organisation’s TV channel and internet ventures are now run
as separate divisions, Fox Kids will continue to offer cross-media
As part of the changes, commercial director Ian Finnegan has
relinquished his position and moved into a more strategic management
role. This move will free him up to concentrate on developing Fox Kids’
This means Nick Brown, previously at the Sci-Fi channel, will take
charge of TV airtime sales. The company is looking for a replacement for
McKenzie in the role of agency sales executive.
Fox Kids now has 14 sites up and running across Europe and a website is
scheduled to launch at the end of July.
One of McKenzie’s first tasks is to entice traditional TV advertisers
and dotcom clients into buying advertising on the website.
McKenzie said the media shops WWAV Digital and Agency.com had already
expressed an interest in the new service. He could not comment on Fox
Kids’ interactive strategy but said it would be revealed soon.
According to a Fox Kids insider, there is a huge demand in the market
for TV programming that offers an interactive element. He said Sky, in
particular, was ’desperate to get programming with interactive content’.