Fox Parrack Fox wins £5m Psion European account

– Psion Dacom has appointed IT marketing agency, Fox Parrack Fox, to handle its integrated mobile communications account.

– Psion Dacom has appointed IT marketing agency, Fox Parrack Fox, to handle its integrated mobile communications account.

Psion Dacom will co-ordinate European activity for Psion's range of modems and computer networking products.

Fox Parrack Fox's experience as a technology-focused integrated agency was key to the win. FPF will attempt to position Psion as a leader in mobile data communications.

David Fox, MD of Fox Parrack Fox stated, "We are very excited about the challenges Psion Dacom has presented to us, which give us the opportunity to develop and build on its brand. Psion Dacom recognised that FPF has over 15 years experience in, and is committed to, delivering results."



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