Fox's to revive classic fox and polar bear ads

Fox's Glacier Mints is bringing back its famous fox and polar bear cartoon characters in a new advertising campaign, the brand's first for five years.

Fox's has appointed Hooper Galton to work on the £2 million account, following a four-way pitch against undisclosed agencies. The agency will work on an initial TV campaign, as well as producing all the above-the-line consumer strategies for the six Fox's Glacier sub-brands.

Edwards Groom Saunders will handle communications planning.