Fox's "Satisfyingly long lasting" by Joint London

Fox's sweets is launching an integrated campaign by Joint London.

The work for the Valeo Confectionery-owned brand includes a 30-second TV spot depicting Fox's long-lasting credentials with the line "If only everything lasted as long as a Fox's sweet". 

It was directed by Ben Gregor through Knucklehead. The spot is being supported by OOH, print and social media activations, including a 60-second version for the latter channel.

Media was handled by Spark Foundry.

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