Fox's sweets is launching an integrated campaign by Joint London.
The work for the Valeo Confectionery-owned brand includes a 30-second TV spot depicting Fox's long-lasting credentials with the line "If only everything lasted as long as a Fox's sweet".
It was directed by Ben Gregor through Knucklehead. The spot is being supported by OOH, print and social media activations, including a 60-second version for the latter channel.
Media was handled by Spark Foundry.