The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day.
The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn mower. He then passes his pool where women faint from his charm, before stripping off his suit to expose his red swimming trunks.
After taking those off, he then appears fully naked in front of the sea. The ad finishes by promoting the brand's free games.
John Barry and Don Black's 'Born Free', sung by Matt Monroe, plays in the background. Matt Carter from Biscuit Tin directed the ad.
Radio and 96-sheet posters will support the online and TV activity.
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