FRANK: AN EXPERT’S VIEW - Ita Murphy finds the Frank approach to fashion both witty and unconventional

As an avid reader of the broad spectrum of women’s magazines, I was doubtful that I would find anything I hadn’t seen before in Frank, the new publication from Wagadon. Frank aims to appeal to the British woman who ’stands alone in her sense of humour, her eclectic sense of style and her intelligent, irreverent approach to life’. (Great, so why am I reviewing it?) Frank invites its readers to love it or hate it - the most damning thing would be to call it ’nice’.

As an avid reader of the broad spectrum of women’s magazines, I was

doubtful that I would find anything I hadn’t seen before in Frank, the

new publication from Wagadon. Frank aims to appeal to the British woman

who ’stands alone in her sense of humour, her eclectic sense of style

and her intelligent, irreverent approach to life’. (Great, so why am I

reviewing it?) Frank invites its readers to love it or hate it - the

most damning thing would be to call it ’nice’.



From the moment I saw the cover, I realised this magazine was

different. Rather than the usual grinning lovely, it featured a model

whose expression looked rather like that of a rabbit caught in the

headlights of an oncoming car. First opinion - I hated the front cover.

The model looked vulnerable; I would rather she looked strong and in

control.



Frank is well written and stuffed with articles but, for me, that was

part of the problem. Six consecutive interviews in the opening pages of

the magazine made it hard going initially.



The highlight of the publication was the fashion. It was so totally

different from anything I’d seen before. The various photo shoots must

have been riotous. The photographs of a heavily pregnant model with her

not-very-neat bump proudly protruding between a see-through top and a

flimsy skirt made me laugh out loud - I loved it.



If you want to see pages offering any kind of practical or emotional

advice, Frank is not the place to look. If, on the other hand, you want

to have a good read and are prepared to persevere with some of the more

obscure articles (I thought the picture of a dead bird in a state of

advanced decay was a tad distasteful) then give it a try.



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