Frantic stop-motion madness used in Gif-inspired Fiat 500 films

Robots, men with horse heads, exploding robots, a woman having her skirt lifted by the breeze of a passing car, a man in a fluffy onesie upside-down twerking against a car... these are just a few of the rapid-fire stop-motion Gifs in a series of weird ads for Fiat.

Fiat: weirdness reigns in ads for Fiat 500
Fiat: weirdness reigns in ads for Fiat 500

The very quirky and borderline-disturbing shorts started life as a series of Gifs for Fiat’s Tumblr page but were so popular with Fiat executives that they were made into TV ads.

It is easy to see why. There’s something rather compelling about a twitchy sequence of a man wearing a horse’s head repeatedly removing his shades and thrusting his head at the viewer to the accompaniment of some suitably in-your-face tune.

"More space, more fun" says one execution, ending with the campaign line, "Endless fun".

Consumers will also be asked to take part and create their own whacky montages under the hashtag #MyFiatUSA, with the best ones being posted on Fiat’s Tumblr page.

Client: Olivier Francois, chief marketing officer, Chrysler

Brand: Fiat 500

Agency: The Richards Group


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