The art director Brian Fraser and the copywriter Simon Learman spent seven years at Ogilvy & Mather, where they wrote ads for Guinness' long-running "man in black" campaign, which featured Rutger Hauer.
They then spent the next six years at BMP DDB, where they worked on the Volkswagen, Sony, Budweiser, Vodafone and Reuters accounts. The pair have latterly been working as consultants.
They were involved in Labour's election campaign in 1997 and wrote a drama-based party political broadcast, which was directed by Stephen Frears.
Their appointments mark the completion of McCann's senior creative structure.
The agency now has six creative directors - Fraser and Learman, Mark Reddy, Stephen Ward, John Hurst and Mark Bennett - all of whom report to the executive creative director, Robert Campbell.
Campbell said: "Fraser and Learman are two of the sharpest thinkers I've met in the business. They've got a great showreel. They do ideas, not just advertising. They have the wisdom to lead and inspire clients."
Fraser and Learman said: "We're extremely excited about working with Robert at McCann. There are truly great opportunities here on some of the biggest accounts in London. It seemed too good to pass up."
McCann's client list includes Bacardi-Martini, Cereal Partners, L'Oreal and Microsoft.
- Feature, p28.